Stories that land. Content that moves.
Digital content, brand communication, and strategic storytelling — built for brands that want to cut through the noise. Journalism background, digital-first mindset, real results.
Content produced for live brand accounts through an agency-outsourced arrangement — content calendars, reel scripts, social copy and brand decks that actually went out on real pages.
Classic POV trend format built around a hyper-relatable college moment — designed for Reels with trending audio overlay.
Two-panel reaction meme structure contrasting wired vs. wireless — built for instant recognition and shareability.
Self-aware, platform-native text-post format mimicking real internet confession threads — brand woven in without breaking the bit.
Two case studies showing how I approach creator partnerships end-to-end — from pitch and negotiation strategy through to full campaign planning and performance reporting.
An realistic two-part scenario: initial collaboration pitch followed by a negotiation response to a counter-offer. Shows how to balance budget constraints while keeping the relationship warm and workable.
A full influencer marketing campaign for a niacinamide serum launch — from creator identification and tiering through a 4-week content calendar to a mock performance report with variance analysis.
BJMC graduate (2026) from VIPS-TC, Delhi. I work across digital content, brand communication, journalism, and social media strategy — with real internship experience driving measurable results for ed-tech and environmental brands. HubSpot-certified. Always curious, always creating.
Final year project covering IPL 2026 and ICC T20 World Cup 2026. 22 posts, 17,000+ total views, ~950 avg views per post. First-hand match attendance with original photography.
View Blog →Survey-based quantitative study examining audience trust and credibility perception of financial influencers on social media. Covered data analysis, academic writing, and media research methodology.
View Research →Player features, veteran interviews, match narratives, and editorial opinion pieces across sports. Built organic SEO growth strategy from scratch on Blogger.
View Blog →Full digital campaign for a handmade decor brand. Achieved 35% boost in engagement and highest follower count ever recorded on the brand's Instagram handle.
Produced an 8-page newspaper broadsheet as part of the BJMC practical examination. Wrote and reported original articles on Delhi air pollution, IPL playoff coverage, and Delhi political developments including the BJP-Congress defections and Lok Sabha elections. Also served as photojournalist for the edition.
View Broadsheet →Conceptualised and wrote a full PR response package for The Habitat following the India's Got Latent controversy — including a press note and formal press release defending the venue's commitment to artistic freedom. Handled media messaging, spokesperson quotes, and crisis communication strategy for the mock press conference.
View PR Docs →Looking for someone who gets digital and thinks in stories? I create content for brands that want to be remembered — not just seen. Fresher, hungry, and ready to deliver.