Media · Content · Strategy · New Delhi

DIVYANSH SHARMA

Stories that land. Content that moves.

Digital content, brand communication, and strategic storytelling — built for brands that want to cut through the noise. Journalism background, digital-first mindset, real results.

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Client Work

10

Content produced for live brand accounts through an agency-outsourced arrangement — content calendars, reel scripts, social copy and brand decks that actually went out on real pages.

Thermocool Home Appliances · 4 pieces
Content Calendar October Content Calendar Full month sequencing of static posts and reels across the Thermocool cooler range. View PDF ↗
Reel Caption VERON Cooler — Reel Caption Bold, Hindi-English Gen Z tone caption options for a product-launch reel. Read Copy ↗
Reel Script UGC / Gen Z Reel Script Shot-by-shot script for a power-cut-themed UGC-style fridge reel. Read Script ↗
Naming Strategy New Cooler Range — Naming Suggestions Concept-driven name options for three new cooler SKUs, each with a rationale. View PDF ↗
Fortune Teller Astrology / Consultation · 2 pieces
Website Copy Consultation Packages — Web Copy Pricing-page copy for three tiered consultation packages, built to convert. Read Copy ↗
Reel Scripts Hindi Reel Scripts — Festival & Numerology Five short-form Hindi scripts covering festivals, numerology and muhurat dates. Read Scripts ↗
Option 1 Room temp: unbearable. Vibe check: failed. 🥵❌ Enter: the VERON. No cap, this cooler's built different. ❄️ 🍯 Honeycomb pads doing the actual work (not just for show) ⚙️ 110 Dia 28mm motor with zero chill about slacking off 💧 Rust and leak-proof body, she's built to last 🧊 Ice chamber so big it's basically main character energy 🔌 Runs on inverter, cooling doesn't quit even when the power does Premium grey. Wide blades. Big room energy for actual big rooms. ISI certified, 12-month warranty, and yes, it's giving "best cooler under 10K" and we don't make the rules, the specs do. 💅 Heatwave who? This summer we're cool, calm, and VERON-approved. 🧊 Thermocool—India Ka Naya Andaaz. 🇮🇳 Option 2 Some coolers just blow air. The VERON blows expectations. ❄️💨 Built for bedrooms, living rooms, and every corner of your home that needs serious relief this summer. 🍯 Honeycomb pads for cooling that lasts longer ⚙️ 110 Dia 28mm motor, strong enough for long rooms 💧 Rust and leak-proof body, built to outlast the season 🧊 Extra-large ice chamber for that next-level chill 🔌 Works seamlessly on inverter, so the cooling never stops Wrapped in premium grey with a wide blade design, the VERON isn't just a cooler, it's comfort that's built to stay. ISI mark certified. 12-month warranty. One of the best coolers you'll find in the 10K range. This summer, make the smarter switch. 🙌 Thermocool—India Ka Naya Andaaz. 🇮🇳 Option 3 Tell me you invested in the VERON without telling me you invested in the VERON. 👀 🍯 Your room's giving spa day, not sauna day 🧊 Ice chamber the size of your standards ⚙️ 110 Dia 28mm motor moving with main character energy 💧 Rust and leak-proof, bc quality over drama 🔌 Runs on inverter, unbothered by power cuts ISI certified. 12-month warranty. Premium grey. No notes. This summer, we cool. That's the tea. ☕❄️ Thermocool—India Ka Naya Andaaz. 🇮🇳
FRIDGE — "Bijli Jaane Ka Darr" Duration: 12–15 sec · Format: Muted-first, text overlay, jump-cut Audio: Tense-to-relief trending track (low tension building, resolves warm/reassuring) SHOT 1 Visual: Lights go out. Everyone freezes. Text/VO: "POV: Bijli said... Bye. 💀" Expression: One person side-eyes the fridge. Ab doodh ka kya hoga kaaliya? SHOT 2 Visual: Opens fridge dramatically. Text/VO: "Milk be like... 'Main toh chill hoon.'" SHOT 3 Visual: Time lapse. Opens fridge again. Text/VO: "Plot twist... yahan to Sabbbbbb thanda hai 😎❄️" SHOT 4 Visual: Everyone casually smiles and resumes life. Text/VO: Bijli rahe na rahe... Cooling aur freshness hamesha rahegi SHOT 5 Product Reveal CTA: Power cut? Chal hattt Thermocool #IndiaKaNayaAndaaz
Basic Insight Package — ₹1,500 | 10–15 Minutes Have one specific question on your mind? Get focused guidance and clarity through a personalized consultation. — Single & Specific Query — Focused Personal Guidance — Quick Insight for Your Concern CTA: Seek Guidance Ultimate Destiny Package — ₹3,100 | 30 Minutes A deeper consultation designed to help you understand the key areas of your life and gain personalized direction. — Career & Professional Insights — Love & Relationship Guidance — Personalized Life Reading CTA: Reveal Your Destiny now! Advanced Guidance Package — ₹5,100 | 60 Minutes Our most detailed consultation for those seeking deeper clarity and guidance across multiple areas of life. — Detailed Career Analysis — Love & Relationship Insights — Financial Guidance — Personalized Answers to Your Key Concerns CTA: Book Your Deep-Dive Session now!
Script 1 — Aja Ekadashi: Kya Karna Chahiye, Kya Avoid Karna Chahiye Hook: 7 September ko Aja Ekadashi hai. Vrat rakh rahe ho? Toh ye 3 baatein zaroor yaad rakhna. Body: Subah Shri Hari Vishnu ki pooja karo aur health ke hisaab se vrat rakho. Daan ya seva zaroor karo. Gussa aur unnecessary arguments se bachna bhi zaroori hai. Vrat mein anaj aur cereals avoid kiye jaate hain — sirf vrat ke chakkar mein health kharab mat karo. CTA: Ye reel un logo ko bhejo jo har baar Ekadashi ka vrat rakhte hai. Script 2 — Same Mulank, Alag Log Kyun? Hook: Same Mulank wale do log, lekin ek doosre se bilkul nahi banti... kyun? Body: Mulank nature batata hai, lekin Bhagyank, naam ka number aur decisions, upbringing, environment bhi matter karte hain. Isliye same Mulank wale bhi alag personality rakh sakte hain. CTA: Ye reel usko bhejo jiska Mulank aapke jaisa hai, lekin personality bilkul opposite hai. Script 3 — September Ki Favourable Dates Hook: September mein property ya vehicle lene ka plan hai? Toh ye dates note kar lo. Body: Vehicle ke liye 4, 6, 7, 13, 14, 16, 17 September. Property ke liye 4, 10, 11, 17, 18, 25 September. Muhurat city aur kaam ke hisaab se change ho sakta hai. CTA: Comment mein PROPERTY, BUSINESS ya VEHICLE likho. Script 4 — Pitru Paksha Mein Kya Karna Chahiye Hook: Pitru Paksha mein kya sach mein kuch naya nahi kar sakte? Chaliye clear karte hain. Body: 27 September se Pitru Paksha shuru. Shraddha aur tarpan apni family tradition ke according karein, daan aur seva bhi karein. Ghar mein unnecessary gussa aur negativity se bachein — aur har internet rule ko sach maan kar follow mat karo. CTA: Aapke ghar mein Pitru Paksha kaise manaya jaata hai? Comment mein batao. Script 5 — Kaunsa Mulank Career Decisions Mein Jaldbazi Na Kare Hook: September mein job change ka plan hai? Mulank 1, 5 aur 7 wale pehle ye sun lo. Body: Mulank 1 — boss se ego clash avoid karo, gusse mein resignation mat do. Mulank 5 — naye offers mein sirf excitement mein haan mat bolna, long-term growth check karo. Mulank 7 — overthink karke decision latkane ke bajaye facts aur intuition dono dekho. CTA: Ye toh sirf Mulank 1, 5 aur 7 ki baat thi... baaki Mulank ka kya? Next part mein batayenge.

Selected Copy Work

08
01 MINIMALIST
Beauty · Skincare Skin doesn't need more. It needs better.
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Brand Tagline Skin doesn't need more. It needs better.
Instagram Caption — Product
Your skin called. It said stop overcomplicating things. Niacinamide 10% + Zinc 1%. One serum. Zero drama. Visible pores? Gone. Oily skin? Controlled. Excuses? None. Drop everything. Start this. 👇 #Minimalist #SkincareRoutine #NiacinamideSerum
Instagram Caption — Relatable
You've got 12 products on your shelf. Your skin is still not happy. Maybe it's not about adding more. Maybe it's about getting it right. Minimalist. Because your skin deserves honesty. #SkincareTruth #Minimalist #SkincareIndia
Instagram Caption — Promotional
Payday just got a better purpose. 💸 Our bestsellers. Your skin's new best friends. Shop now — link in bio. #MinimalistSkincare #SkinFirst
02 ZOMATO
Food & Beverage · Delivery Crave it. Save it. Get it fast.
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Brand Tagline Crave it. Save it. Get it fast.
Instagram Caption — Promotional
Your fridge has 3 things in it. None of them are dinner. We've got you. 🍕 Order now — link in bio. #Zomato #FoodDelivery #NoExcuses
Instagram Caption — Relatable
Monday meetings. Tuesday deadlines. Wednesday existential crisis. Thursday? That's Zomato night. You've earned it. 🛵 What are you ordering tonight? Drop it below 👇 #ZomatoNight #FoodMood #OrderIn
Instagram Caption — Late Night
It's 1AM. You're hungry. The kitchen is far. We're closer than you think. 🌙 #LateNightCravings #Zomato #MidnightMunchies
03 CULT.FIT
Fitness · Health & Wellness Show up. Level up. Never stop.
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Brand Tagline Show up. Level up. Never stop.
Instagram Caption — Motivational
The gym won't come to you. But we will. 💪 Classes. Coaches. Community. Everything you need to stop making excuses and start making progress. Book your first session — link in bio. #CultFit #FitnessIndia #ShowUp
Instagram Caption — Relatable
"I'll start Monday." It's Wednesday. Just saying. 👀 Your first Cult.fit class is waiting. No more Mondays. Start today. #NowOrNever #CultFit #FitnessMotivation
Instagram Caption — Community
Solo workouts are fine. But crushing it with 50 people who push you harder? That hits different. 🔥 Join the cult. Link in bio. #CultCommunity #FitnessTribe #CultFit
04 LENSKART
Eyewear · Lifestyle Wear your vision. Own the room.
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Brand Tagline Wear your vision. Own the room.
Instagram Caption — Product Launch
Your face deserves better than boring frames. New collection just dropped. 😎 Lightweight. Stylish. Built for people who get noticed. Find your frame — link in bio. #Lenskart #EyewearIndia #NewFrames
Instagram Caption — Relatable
Squinting at your screen like it owes you money. 💀 Maybe it's time for new glasses. Maybe it's time for Lenskart. Book a free eye test today — link in bio. #EyeHealth #Lenskart #ScreenLife
Instagram Caption — Promotional
Glasses that look this good shouldn't cost this much. But here we are. 🤷 Starting at ₹1,500. Premium frames. Zero compromise. Shop now — link in bio. #AffordableLuxury #Lenskart #EyewearGame
05 boAt
Tech · Audio & Wearables Turn it up. Tune the world out.
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Brand Tagline Turn it up. Tune the world out.
Instagram Caption — Product Launch
Bass so hard it hits different. 🔊 Introducing the new boAt Rockerz 550. 40H battery. Premium sound. Zero apologies. Your ears deserve this. Link in bio. #boAt #Rockerz #BassHeads
Instagram Caption — Relatable
Monday morning without headphones is just noise. 😤 Block it all out. boAt. Your daily survival kit. What's on your playlist right now? Drop it below 👇 #MondayMood #boAt #MusicIsLife
Instagram Caption — Promotional
Premium sound doesn't have to hurt your wallet. boAt Airdopes. Crystal clear audio. Starting at ₹999. 🎧 Because good music is for everyone. Shop now — link in bio. #boAtAirdopes #AffordableAudio #boAt
boAt POV format meme post
POV Format · Reels

Lecture Escape

Classic POV trend format built around a hyper-relatable college moment — designed for Reels with trending audio overlay.

boAt reject approve meme post
Reject/Approve Meme

Untangle Your Life

Two-panel reaction meme structure contrasting wired vs. wireless — built for instant recognition and shareability.

boAt relatable text post meme
Text Post · Threads/X

2AM Cart Confessions

Self-aware, platform-native text-post format mimicking real internet confession threads — brand woven in without breaking the bit.

Creator Partnerships

Two case studies showing how I approach creator partnerships end-to-end — from pitch and negotiation strategy through to full campaign planning and performance reporting.

Influencer Outreach & Negotiation

Mock Case Study · 2 Pages

An realistic two-part scenario: initial collaboration pitch followed by a negotiation response to a counter-offer. Shows how to balance budget constraints while keeping the relationship warm and workable.

📧
Part 1: Initial Outreach — Personalized pitch with specific content references, clear deliverables, and budget flexibility signals
💬
Part 2: Negotiation — Three alternative solutions (scope adjustment, extended usage rights, phased collaboration) when creator rate exceeds budget
🤝
Relationship Strategy — Demonstrates how to disagree professionally, preserve partnership potential, and signal long-term interest
2 pages

Beauty Influencer Campaign — Minimalist

Mock Case Study · Skincare Launch

A full influencer marketing campaign for a niacinamide serum launch — from creator identification and tiering through a 4-week content calendar to a mock performance report with variance analysis.

🔍
Creator Identification — Shortlisted and tiered 6 creators (macro to nano) based on audience fit for the beauty segment, not just follower count
🗓️
Content Calendar — Built a 4-week narrative arc (education → integration → proof → conversion) mapping formats and creators to each phase
📊
Performance Reporting — Authored a mock results report with target-setting and variance analysis across reach, engagement, and cost-per-engagement
4 pages

The Person
Behind the Work

BJMC graduate (2026) from VIPS-TC, Delhi. I work across digital content, brand communication, journalism, and social media strategy — with real internship experience driving measurable results for ed-tech and environmental brands. HubSpot-certified. Always curious, always creating.

Experience
2025
Content Writing Intern
Earth5R — Global Environmental & Climate Tech Org
  • SEO-optimised sustainability content → 20% increase in site traffic
  • Aligned copy with brand voice and ESG communication strategy
  • Maintained consistent publishing schedule across editorial calendar
2024
Campus Ambassador & Marketing Intern
Tripple One Solutions — Ed-Tech
  • Digital + offline campaigns → 40% increase in student enrolments
  • Created brand awareness content across campus and social channels
  • Collaborated on campaign planning and audience segmentation
Education
2023–26
BJMC — Journalism & Mass Communication
VIPS-TC, Affiliated to GGSIPU, New Delhi
2023
Senior Secondary (Class XII)
Kendriya Vidyalaya, Delhi
Skills
Social Media Marketing Copywriting Content Strategy SEO Campaign Planning Brand Communication Instagram Reels HubSpot CRM Canva Google Analytics Public Relations
Certifications
HubSpot
Social Media Marketing
HubSpot
Digital Marketing
HubSpot
SEO Certified
IndiaAI
YUVA AI For All
Coursera
Marketing Design
MindLuster
Content Marketing
MindLuster
Building Your Online Presence
Coursera
Create a Google Ads Search Campaign

Key Projects

07
Sports Journalism · SEO
2026

Cricket Blog — The Internet Learner

Final year project covering IPL 2026 and ICC T20 World Cup 2026. 22 posts, 17,000+ total views, ~950 avg views per post. First-hand match attendance with original photography.

Blogger SEO Sports Writing Photography
View Blog →
Academic Research
2025

Research Paper — Credibility of Finfluencers

Survey-based quantitative study examining audience trust and credibility perception of financial influencers on social media. Covered data analysis, academic writing, and media research methodology.

Quantitative Research Data Analysis Academic Writing
View Research →
Multi-Sport Blogging
2024

Sportify — Multi-Sport Blog

Player features, veteran interviews, match narratives, and editorial opinion pieces across sports. Built organic SEO growth strategy from scratch on Blogger.

SEO Content Writing Interviews Editorial
View Blog →
Social Media · Brand Growth
2025

Digital Campaign — Handmade Affection

Full digital campaign for a handmade decor brand. Achieved 35% boost in engagement and highest follower count ever recorded on the brand's Instagram handle.

Instagram Reels Campaign Strategy Brand Growth
Journalism · Print Media
2024

Jan Jagran — College Newspaper Broadsheet

Produced an 8-page newspaper broadsheet as part of the BJMC practical examination. Wrote and reported original articles on Delhi air pollution, IPL playoff coverage, and Delhi political developments including the BJP-Congress defections and Lok Sabha elections. Also served as photojournalist for the edition.

Reportage Photojournalism Print Layout News Writing
View Broadsheet →
Public Relations · Crisis Comms
2025

PR Campaign — The Habitat Venue (Mock Client)

Conceptualised and wrote a full PR response package for The Habitat following the India's Got Latent controversy — including a press note and formal press release defending the venue's commitment to artistic freedom. Handled media messaging, spokesperson quotes, and crisis communication strategy for the mock press conference.

Press Note Press Release Crisis Management Media Communication
View PR Docs →

GOT A PROJECT? LET'S TALK.

Looking for someone who gets digital and thinks in stories? I create content for brands that want to be remembered — not just seen. Fresher, hungry, and ready to deliver.

Location New Delhi, India
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